2/19/2023 0 Comments Indiegogo vs kickstarter![]() Josh Lifton summed up Crowd Supply to me. “What we really provide is a reality check.” ![]() Where Kickstarter and others were failing - and letting campaigns fail - Crowd Supply would succeed. It was clear then, just as it is now, that people who backed projects wanted products, not promises. In an instant, Crowd Supply knew what it was, and had to be. Six months later, it had its first blog post titled “ Crowd Supply is a Store.” It was that very blog post that encouraged Crowd Supply to make its move. It seemed to be an effort to dissuade bad actors, but did little to actually help products along. In a blog post, the platform also dissuaded campaigns from using sketches to promise a product. In late 2012, Kickstarter began its ‘this is not a store’ rhetoric. We want everyone to understand exactly how Kickstarter works - that it’s not a store, and that amid creativity and innovation there is risk and failure. Is a 9% failure rate reasonable for a community of people trying to bring creative projects to life? We think so, but we also understand that the risk of failure may deter some people from participating. ![]() Perhaps even more troubling is Kickstater’s view on that metric: There are other aspects to it - marketing, and whether or not the idea is just plain good or not - but a clever campaign page can mask shortcomings.Ī recent study, funded by Kickstater, claims that 9 percent of funded projects just plain fail to deliver products. In a way, the flashiness of a campaign on Kickstarter or Indiegogo play a large role in whether or not it’s funded.
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